Saturday, May 2, 2009

The 3 x 5 Card: The Next Big Thing

Last week I did a Conversation Starter for my old friends at the Harvard Business Review--looking to make a big claim for a small card: the 3 x 5 card--a trick that I learned when I ran HBR under the aegis of the brilliant Ted Levitt. To read what I had to say about Ted's big idea, and how it helped create Rules of Thumb, go here.

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