Friday, May 29, 2009

Personal Branding Interview

Personal branding, in a way, is a notion that Fast Company helped launch with Tom Peters' legendary essay, "The Brand Called You." Now the game has come full circle: I get my personal brand explored in the context of Rules of Thumb by the champion of personal branding, Dan Schawbel.

Here is a short excerpt from the interview. (You can read the full interview here)

In a time of economic struggle, how can people thrive and survive, without losing everything they’ve already worked hard for?

Well, I don’t think anyone can guarantee that any of us won’t lose what we worked hard to create or earn; those kinds of guarantees never existed and don’t exist now. I think the best way for all of us to deal with this period of great uncertainty is to focus on what really matters. Several of my Rules of Thumb are designed to help people do that.

Rule #23: Keep two lists. What gets you up in the morning? What keeps you up at night? In other words, pay attention to what excites you the most about your work and life, and pay equal attention to what you feel passionate about changing in the world around you.

Rule #3: Ask the last question first. The last question is, what’s the point of the exercise? Why do you do what you do? What’s your definition of victory?

Rule #4: Don’t implement solutions. Prevent problems. The point here is, the least expensive, most effective way to get results is to prevent a problem from happening, rather than waiting and then having to clean it up. In some way, this current economic mess is an invitation for all of us to think freshly about how we want to work and live, how we want to do business and pursue our own path.

Rules of Thumb is a reminder, in some cases, of things we all know but may have forgotten. It’s a set of core principles that can guide leaders, entrepreneurs, kids just starting in business, or old-timers trying to make sense out of so much change.

(You can read the full interview here)

All Rights Reserved 2009 (c) Alan Webber, Rules Of Thumb