Friday, June 19, 2009

Can Business Be Business-Like and Better?

One of the underlying themes of Rules of Thumb (as it was for Fast Company) is a question: Is there a way to do business that is both business-like and also humane? Can we create a blend of capitalism that encourages entrepreneurship, innovation, profit-making, and also rewards people when they actively do the right thing in the marketplace? It seems clear that you can't regulate morality--but you can regulate against immorality. And you can spread ideas and practices that not only work in the world of business but also work in the affairs of people. Here's a column I just wrote for the Forbes.com web site that offers a point of departure for thinking about this perplexing and vitally important issue: (Click Here).

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