Saturday, February 27, 2010

Thinking the Unthinkable

It may be the hardest thing in the world to make yourself do.
It may also be the one thing that saves your project, rescues your company, lifts your career, changes the trajectory of your community.
Try thinking the unthinkable.
What if?
What if the web were to completely undermine your industry's business model?
What if a massive natural disaster were to level your city?
What if a foreign competitor were suddenly to obsolete your product line?
What if your company were acquired and your job became redundant?
What's the most unthinkable thing you can force yourself to consider? Now go beyond that one thing to something more unthinkable.
Can't think of anything?
That's what books are for.
Pick up Seth Godin's "Linchpin." Take notes.
Read Dan Pink's "Drive." Do his exercises.
Get out of your comfort zone. Volunteer at a food bank, a homeless shelter, a hospice.
What we don't let ourselves think is the one thing that can cause a catastrophe. So make yourself think the unthinkable.

All Rights Reserved 2009 (c) Alan Webber, Rules Of Thumb